How Bloffee actually works
No smoke and mirrors — here's the real process, what the output looks like, who's behind it, and honest answers to the questions people actually ask about AI-generated content.
The process, step by step
- 01
Tell Bloffee about your business
Share your business, target audience, and the topics or keywords you want to rank for. Bloffee uses this to research your market before writing anything.
- 02
Bloffee drafts on-brand, SEO-optimized content
Drafts are generated in your brand voice and structured around the keywords and topics you set — not generic, one-size-fits-all copy.
- 03
You stay in control
Every account can review and approve drafts before they go live. If you'd rather not review each one, you can switch that setting to publish automatically once you trust the output — it's your choice, and you can change it at any time.
- 04
Bloffee publishes it
Approved (or auto-approved) content is published to your site, formatted and ready to read.
- 05
You track what's published
Your dashboard shows what's been published, what's queued, and basic performance information for each article.
What the output actually looks like
Rather than show a cherry-picked example, here's how every Bloffee article is put together, so you know what to expect before you see your own.
- Introduction
- States the reader's problem or question in plain terms before going further.
- Structured sections
- Broken into clear sections, each addressing one specific angle of the topic — not one long undifferentiated block of text.
- Conclusion
- Wraps up with a summary and, where relevant, a next step.
- FAQ block
- A set of question-and-answer pairs addressing the follow-up questions a reader (or a search engine) would actually have.
Built by someone accountable, not a black box
Dries de Gelder
Founder
Founder of Bloffee, building AI-powered content tooling for growing companies.
View full profile and published articlesHonest answers, not sales copy
Is this just AI slop?
It's AI-drafted, not auto-blasted. Every article is generated from your own inputs — your business, your audience, your keywords — and shaped to your brand voice rather than pulled from a generic template. You (or your team) can review and edit every draft before it goes live if you choose to. Whether that avoids reading like "AI slop" in practice depends on how much brand context and review you put in, the same way it would with any writer.
Will Google penalize AI-generated content?
Google's own published guidance is that it rewards helpful, high-quality content regardless of how it was produced — it does not blanket-penalize content for being AI-assisted. What it does demote is low-effort, unhelpful content, whatever wrote it. That's why editorial review before publishing matters: it's the step that turns a generic draft into something genuinely useful to your specific reader.
Do I have to publish everything exactly as generated?
No. The default is that you review and approve each draft before it goes live. Auto-publish is available as an opt-in setting once you're comfortable with the output — nothing is forced into either mode, and you can switch back at any time.
Who is actually behind Bloffee?
Bloffee is built by Dries de Gelder (see below). It isn't a faceless tool — there's a real founder accountable for how it works, and you can reach out directly.
See it working on your own topics
Request a demo and watch the process run on your business, not a slide deck.
Request a Demo