Amy vanderVoort

Marketing & Brand Strategy

Marketing and Brand Strategy professional helping companies build strong brand identities.

70 published articles

Articles by Amy vanderVoort

From Concept to Connection: Crafting an Authentic Brand Voice for Your Small Business

Imagine for a moment that your brand is like a dear friend. Someone whose voice you instantly recognise, one that stands out in a crowded room, making you nod along with every word. That’s the magic of having an authentic brand voice, my friends, and it’s precisely what we’re diving into today. Hel...

August 12, 20265 min

Marketing & Brand Strategy

The Art of Visual Language: Crafting a Distinctive Brand Identity for Your Small Business

Imagine walking into a charming café in Brussels, the scent of freshly brewed coffee enveloping you like a warm embrace. You see the logo, an artful swirl reminiscent of a barista’s flourish, and instantly feel a connection—a sense of belonging. This is the magic of a well-crafted brand identity, so...

July 31, 20265 min

Marketing & Brand Strategy

Crafting a Brand Story That Resonates: A Hands-On Guide for SMEs Preparing for the Back-to-School Rush

Bonjour, my creative comrades! Imagine this: the summer sun is setting, autumn leaves are rustling, and the buzz of the back-to-school season is just around the corner. For small business owners like you, this is not just any season – it's a golden opportunity to bring your brand to the forefront an...

July 20, 20265 min

Marketing & Brand Strategy

From Idea to Engagement: A How-to Guide on Crafting Compelling Content for Small Business Brands

Imagine this: you've got a brilliant business idea, a spark that could light up the market. But how do you ensure your budding brand doesn't get lost in the crowded digital space? Bonjour, ik ben Amy vanderVoort, your brand strategist and marketing confidante, here to help you navigate the exciting ...

July 8, 20265 min

Marketing & Brand Strategy

Crafting a Social Media Brand Identity: A Step-by-Step Guide for the Inspired Entrepreneur

Imagine walking into a bustling café in the heart of Antwerp. The aroma of fresh coffee wafts through the air, mixing with the lively hum of conversation. Picture yourself sitting at a table, sipping your cappuccino, and having a chat with a friend who’s bursting with ideas to help your business sta...

July 8, 20265 min

Marketing & Brand Strategy

From Likes to Loyalty: Creating a Social Media Brand Strategy That Resonates with Your Audience

Hey there, fellow business dreamer! Have you ever found yourself scrolling through your social media feeds, wondering how some brands manage to transform those simple 'likes' into a loyal army of fans? Well, you're not alone, and you've come to the right place. I'm Amy vanderVoort, your friendly nei...

July 8, 20265 min

Marketing & Brand Strategy

Creating a Brand Playbook: A Step-by-Step Guide for SMEs to Establish a Cohesive Identity

Imagine walking into a café where every corner, from the rich aroma of freshly brewed coffee to the quirky wall art, tells a story. That’s the magic of a brand done right, mes amis! Welcome to "Creating a Brand Playbook: A Step-by-Step Guide for SMEs to Establish a Cohesive Identity." I'm Amy vander...

July 6, 20265 min

Marketing & Brand Strategy

Navigating the Noise: How to Craft Memorable Brand Narratives on a Shoestring Budget

Picture this: you're a small business owner with a brilliant idea, a dash of determination, and a budget that's, let's say, less "champagne" and more "sparkling water." You're eager to make your mark, but how do you rise above the clatter of the crowded market without breaking the bank? That's exact...

July 3, 20265 min

Marketing & Brand Strategy

Visual Identity on a Budget: A Step-by-Step Guide to Crafting Your Brand's Unique Look

Ah, mes amis! Welcome to the vibrant world of brand building where creativity meets practicality, and yes, you can achieve it all without spending a fortune. Imagine this: you’re the proud owner of a budding business in Belgium or the Netherlands, passionate about your products or services, but grap...

July 1, 20265 min

Marketing & Brand Strategy

Discover the Soul of Your Brand: A Step-by-Step Guide to Crafting an Authentic Brand Story for SMEs

Picture this: you're sipping on a rich, aromatic Bloffee (yes, that's coffee and Belgian waffles blissfully combined) as you ponder the heart and soul of your brand. You might be wondering, "How do I tell my brand's story in a way that is both authentic and compelling?" Voilà, my friend, you've come...

June 29, 20265 min

Marketing & Brand Strategy

Crafting Your First Content Marketing Roadmap: A Step-by-Step Guide for Dutch and Belgian SMEs

Picture this: you’re the captain of a small, but mighty ship, navigating the dynamic seas of the digital world. You’ve got passion, a unique story, and a dream to share it with your loyal crew—your audience. But how do you chart this course without a clear map? Welcome aboard! I'm Amy vanderVoort, y...

June 26, 20265 min

Marketing & Brand Strategy

Mastering Instagram for SMEs: A Practical Guide to Building an Authentic Social Media Brand

Picture this: You're a small business owner sipping your morning coffee, scrolling through Instagram stories, and dreaming of your brand becoming the talk of the town, just like that famous Bloffee café everyone's buzzing about. You know, the one with the quirky ambience and the coffee that seems to...

June 24, 20265 min

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